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We’re looking for your innovative ideas and the skills to bring them to life. At DIRECTV, we seek the brightest minds in an evolving workplace – it’s where technology fanatics, customer service champions and business leaders of tomorrow work to transform what TV means to the world. Those who join the team will walk a red carpet of rewards. Browse the jobs below and entertain your future at DIRECTV.


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Be part of DIRECTV's commitment to providing unparalleled service.

DIRECTV is at the forefront of technology, content and service. As we deliver the ultimate entertainment experience, we know that our employees are our biggest assets. A nationwide team numbering over 16,000, our employees use their unique diverse talents and life experiences to provide exceptional service to our customers.

Our employees' pride and enthusiasm are vital to each and every job across more than one hundred U.S. locations. Thanks to their leadership, innovation, decisiveness, agility, teamwork and integrity, DIRECTV keeps ahead of the competition in a rapidly changing industry.

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Senior Program Manager Retention Marketing

Location: Los Angeles, CA
Job Category: Sales Jobs
Date Posted: 04/25/2014
Job Reference Code : 1401363-1


Our Retention Marketing Team is seeking a Senior Program Manager to join us in our El Segundo, CA offices.

This position is responsible for managing one of our existing customer base segments. Through the development and execute of strategic marketing plans, including customer segmentation, offer management, promotional pricing strategy and launching marketing campaigns, the position will meet Retention Marketing business objectives, most notably to reduce customer churn.

This position will manage a small team will be required to become the customer segment expert, capable of driving action and change through the enterprise. The manager is expected to work independently; activities will include working with cross-functional groups (i.e. Business Analytics, Finance, Sales Operations, IT, Customer Service, Third Party Call Centers, etc.) to identify solutions and enhancements for program operations and support areas as well offer and communication tactics. As a result this individual will also need to have the ability to present business cases for their recommendations and gain consensus among the cross functional teams.


· Manage hardware and credit offer strategy for existing customer segment

· Utilize multiple inputs, including competitive intelligence and customer data, to monitor effectiveness of KPIs, including commitment renewal and recurring credit treatments

· Work cross functionally to implement campaigns and programs that support the company’s goals to mitigate churn (customer segmentation, needs assessment, solution development, implementation, analytics)

· Manage customer segmentation strategy and operations

· Serve as primary interface and subject matter expert for day-to-day operations necessary to maintain key business goals

· Track, analyze and communicate key Retention metrics

· Achieve quality results by leveraging internal and external (marketing agencies, call center vendors, et al) resources

· Use effective time and project schedule management to consistently meet deadlines and ensure preparedness for program launch

· Maintain and reconcile a detailed annual expense budget (budget responsibility exceeds $500M)


· Bachelor’s Degree and 7-10 years relevant experience (Marketing, Research, Analytics or Project Management) required

· Ability to effectively operate within diverse and cross-functional groups

· Strong problem solving and analytical skills, including a qualitative and quantitative skill set

· Ability to champion ideas and execute in an expedited timeframe

· Proficiency in standard MS Office applications

· Occasional travel required (~20%)

· Leadership qualities

· Demonstrated success managing teams

· Demonstrated ability to analyze complex issues

· Results-oriented

· Ability to accommodate change and adapt accordingly

· Excellent communication skills including an ability to communicate and work effectively with business and technical managers

· Experience in effectively communicating to senior management



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